Taylor Swift Philathropy

Taylor Swift Philathropy

Jakks Pacific released a celebrity doll of Swift in late 2008.[79] Swift and the L.e.i. Clothing Line made a deal to create a line based on Swift's style of dressing. It will appear in Wal-Mart in the coming months.[80] However, Swift said she does not want to be called a designer. Instead, she says she will inspire the clothing company's dress line based on her own style. "I don't look at it like I'm branching out as a designer... It's not the Taylor Swift designer line."[81] In 2009, Swift became the National Hockey League's newest celebrity spokesperson. She appears in commercials for the Nashville Predators.[82] Swift is an endorser of Body By Milk, a campaign calling teenagers to drink low fat milk to maintain a healthy weight.[83] On September 21, 2007, Swift launched a campaign to protect children from online predators.[84] She has teamed up with Tennessee Governor Phil Bredesen to combat internet sex crimes.[84] The year-long campaign, launched in partnership with the Tennessee Association of Chiefs of Police, will distribute Internet safety information and materials to parents and students across the state.[84] In early 2008, Swift donated the pink Chevy pick-up truck given to her by her record label to children’s charity, the Victory Junction Gang; in June, 2008, Swift donated all the proceeds she got from her merchandise sales at the 2008 Country Music Festival to Red Cross, the Nashville Area Red Cross Disaster Relief Fund and the National American Red Cross Disaster Relief Fund.[85] Swift donated $10,000, funded by CMT ONE COUNTRY, to St. Jude Children's Research Hospital by winning the "Video of the Year" and "Female Video of the Year" awards at the 2008 CMT Music Awards.[86]. In 2009, Swift won "Video of the Year and "Female Video of the Year" awards at the 2009 CMT Music Awards. She donated $5,000. funded by CMT, to American Red Cross.[87]

Swift donated $100,000 to the Red Cross in Cedar Rapids, Iowa to help the victims of the Iowa flood of 2008.[88] Swift has teamed up with Sound Matters to make listeners aware of listening "responsibly".[89] Swift supports @15, a teen-led social change platform underwritten by Best Buy to give teens opportunities to direct the company's philanthropy through the newly-created @15 Fund. Swift's song, "Fifteen", is featured in this campaign.[90] Swift has lent her support to the Victorian Bushfire Appeal by joining the lineup at Sydney's Sound Relief concert,[91] reportedly making the biggest contribution of any artist playing at Sound Relief to the Australian Red Cross.[92] Swift donated her prom dress, which raised $1,200 for charity, to DonateMyDress.org.[93]